Privacy policy


This Privacy Policy (“Policy”) details the privacy practices of HED Cycling Products Inc. (“HED”, “we”, “us”, “our”), 1735 Terrace Dr, Roseville, MN 55113, and is designed to help you better understand what kind of information we collect in connection with our products and services, and how we process and use such information through variety of digital means. At HED, we value transparency. Below, please read how we use our website, mobile applications or other HED products or services (“Services”) that link to or refer to this Privacy Policy, and what your choices are regarding this Policy. Throughout this Policy, the term “personal data” means information relating to an identified or identifiable individual (i.e. natural person).

With the aim of effectively providing our Services, we may ask for or collect information from you, through anonymous data or personally identifiable information.

The information we collect is voluntarily provided by you or gathered automatically through your use of a computer, mobile phone, tablet, console or other device (in summary, “Device”). information may also be provided automatically through your web browser. Typically, personal data is collected when you make a purchase of any of our products or services, register into a sales promotion or campaign or interact with us. You can opt out of the use of cookies (see below).

As a part of you interaction with HED Cycling Products, either through print of digital mediums, you may submit personally identifiable information to our services (including name, address, telephone number, email address, location (GPS) information, credit card information, date of birth, etc.). This information is only collected if and when you choose to share it with us and is used only for the specific purpose for which it was submitted. In the case of submitting personally identifiable information, there may be instances where the information you are asked to provide will be marked as mandatory or voluntary. Should you choose to not submit personal information when marked as mandatory, you may not be able to participate or engage in a particular service. HED Cycling Products may collect information when you:

  • Place an order on our website or through our Services;
  • Make a return or exchange of an item;
  • Make an inquiry about our Services;
  • Create an account via our Services;
  • Sign up to receive email updates, newsletter and/or advertisements;
  • Participate in a maketing survey, promotion or event;
  • Use a Service that requests information regarding your location.

All information you submit to through our Services, including a record or your purchases, is maintained in a secure database.

As a part of the Services you use and how you use them, and as a part of the Services we provide at HED Cycling Products, or as a part of third-party service providers, a variety of technologies can automatically or passively collect information about how you access and use the Services (“Usage Information”). This Usage Information includes:

  • The Internet Protocol address (IP address) of the computer or device you used to access a HED Cycling Products Service and information about your Internet Service Provider.
  • The website, application, platform or service you visited before and after visiting the HED Cycling Products Service.
  • Your device type
  • Your location.
  • The type of browser software and operating system you are using.
  • The web page(s) you have accessed, and the time you accessed them.

Cookies are text files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive. Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to participate or engage in a particular service provided by us through our website.

To gain insight into how our Services are used, and in order to improve our Products and Services, we use “Google Analytics”. Google Analytics collects information about your internet use, which can be used in our marketing and/or advertising. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit the site, the cookie cannot be used by anyone but Google. You can opt-out of Google Analytics through Google’s opt-out tool:

The Personal Information you provide to HED Cycling Products allows us to assess, personalize and improve your use of our website and Services. We collect Personal Information in a number of ways as a part of normal business communications, delivering marketing or promotional information that we believe may be of interest to you. The Personal Information you provide and we collect is collected in order to:

  • Communicate with you;
  • Provide you with information regarding our Products and Services;
  • Process, track and deliver your order;
  • Process credit card payments;
  • Send promotional offers;
  • Distribute marketing materials, such as our newsletter;
  • Improve our Services;
  • Identify your product preferences and personalize your shopping experience.

We do not share or sell Personal Information with third parties.

We do not knowingly collect Personal Information from children.

The Services of HED Cycling Products are not designed for or directed at children. As such, we do not knowingly process Personal Information about children under 16 years of age.

At any time, you may remove your name from our mailing and marketing lists or change or correct your current information, but clicking the “unsubscribe” button in our emails or, where mandatory or voluntary information is requested, manually updating information. If you have any pending transactions through our website and the e-commerce experience, you may not opt-out of any delivery update emails while your order is still being processed or fulfilled.

This Privacy Policy is effective as of September 1st, 2020 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

The security of your Personal Information is important to us, but remember no method of transmission over the Internet, or method of electronic storage, is 100%. As with providing information by any other means, digital or otherwise, we cannot guarantee the absolute security or confidentiality of the information you provide to us.

If you have any questions, related to this Privacy Policy or Services provided by HED Cycling Products, please contact us at