OUR STORY
Like so many great American companies, HED Cycling Products began with garage shop imagination. It began with the meeting of two people, a professional triathlete and a bike shop owner, who shared a vision: to revolutionize cycling.
Nearly 40 years later, Anne and Steve Hed’s original vision, creating an improved riding experience for every rider, continues to drive the sport forward through HED Cycling Products, one of cycling’s most respected brands. From riders to racers, weekend exploring to worldwide competition, HED Cycling Products has made world-class bike wheel technology accessible to everyone – and there are no signs of slowing down.
Mission, Vision, Values
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Mission
Our mission at HED Cycling is to design and manufacture cutting-edge cycling products that empower riders to reach new levels of performance. Through relentless innovation, we create wheels and components that push boundaries and exceed expectations. We are committed to delivering exceptional quality, reliability, and durability, ensuring our products stand up to the rigors of intense cycling. With a focus on aerodynamics and advanced engineering, we aim to optimize speed, control, and efficiency, enabling cyclists to excel in their pursuits. Our mission is to equip riders with the tools they need to elevate their cycling experience and achieve extraordinary feats on every ride.
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Vision
At the core of our vision is a commitment to empowering cyclists of all levels, from beginners to professionals, to reach their full potential. We envision our wheels as a catalyst for unlocking their true cycling prowess, enabling them to achieve new levels of speed, agility, and confidence on the road or trails.
We are driven by a relentless pursuit of excellence and a genuine desire to contribute to the advancement of the cycling industry, one wheel at a time.
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Values
At HED Cycling, our values are the driving force behind everything we do. We believe in pushing the boundaries of innovation, creating cycling wheels that exceed expectations. Quality is our top priority, ensuring every wheel is crafted to the highest standards. We are dedicated to delivering unparalleled performance, giving riders the edge they need. Reliability is the foundation of our products, built to withstand the toughest conditions. Sustainability guides our decisions, striving for eco-friendly practices. We put customers first, providing exceptional experiences and building lasting relationships. We foster a supportive community, celebrating diversity and shared passion. Integrity is at our core, conducting business with honesty and transparency. We constantly seek improvement, embracing change and new technologies. Ultimately, our unwavering passion drives us to inspire and elevate the cycling experience.